Always on the lookout for new trends in the food services industry, the ARAMARK Québec team recently gave its marketing plan a major makeover, once again staking out its leadership position in community food services industry. This step underlies a redefinition of the marketing approach and an updating and diversification of the foods and products on offer.

Health and Sustainable Development
This new business strategy will integrate two principles: sustainable development and the acquisition of healthy life habits. A number of initiatives in this direction have been or are about to be instituted, or are included in the many projects that ARAMARK intends to realize in the near future. The ARAMARK Québec team has shown its determination with regard to the emphasis on health through numerous actions already implemented both in schools and in the industry and business sector.

In addition, ARAMARK has integrated into its business practices various measures that follow the principles of sustainable development. Nevertheless, the team is planning to increase the pace of integration, notably with its new Green Line program, which promotes practical solutions that help its clients reduce their impact on the environment. Another objective of this program is to promote wellness and responsible consumption with a concern for social equity.

Wind in Our Sails
The concerted efforts of ARAMARK and its clientele, as well as the various projects on the drawing board, will enable the company to take giant steps in this area in the coming years.

The ARAMARK Québec team is putting its expertise and experience to work to support all of its initiatives, doing its part to maintaining a climate favourable to keeping the company growing at a constant pace.